SOCIAL MEDIA MANAGEMENT
Social Media Management That Starts With Strategy Not Just Posting
You shouldn’t have to figure out what to film, what to say, when to post, or how every piece connects back to your business. Paxton Creative Studio manages the process from strategy through publishing, community management, and reporting—so social media becomes an intentional part of your marketing instead of another task on your list.
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Social Media Management
More Than Someone Managing Your Accounts.
WHAT MANAGEMENT MEANS
Paxton Creative Studio
- Strategy
- Ideas
- Scripts
- Filming
- Drone
- Editing
- Captions
- Publishing
- Community management
- Reporting
You (the Client)
- Business expertise
- Access to locations
- Accurate information
- Team participation
- Approvals
- Feedback
Together
- Campaign priorities
- Offers
- Seasonal opportunities
- Customer questions
- Marketing objectives
THE PROBLEMS
Inconsistent posting
On-camera discomfort
Your Business Has Plenty to Talk About. The Hard Part Is Turning It Into Content Consistently.
No dedicated content person
Content disconnected from sales
Great work goes undocumented
No reporting or review
THE TRANSFORMATION
From Random Posts to a Repeatable System.
BEFORE
Content whenever there’s time
Missed project documentation
Inconsistent messaging
No reporting
AFTER
Business-driven planning
Scheduled production
Reusable asset libraries
Monthly reporting
06
Photography
WHAT’S INCLUDED
From the First Idea to the Published Post.
01
Strategy
02
Ideation
Script Development
03
04
On-Site Filming
05
Drone
07
Editing
08
Caption Development
09
Publishing
10
Community Management
11
Reporting
PACKAGES
Three Levels of an Ongoing Content System.
All packages include two platforms, drone, monthly reporting, monthly strategy, one consolidated revision round, and a three-month minimum. Paid advertising is not included.
Light
Essential Community Management
Starting at $1,500
Reels:
12 reels per month
Platforms:
2 platforms
Filming:
1 filming day per month
Locations:
Up to 3 locations per filming day
Drone:
Included
Static posts:
8 static posts per month
Photography:
Not included unless added separately
Stories:
Not included unless added separately
Community management:
Light
Reporting:
Included
Monthly strategy:
Included
Revisions:
One consolidated revision round
Minimum agreement:
Three months
Turnaround:
Up to two weeks following the filming day
RECOMMENDED
Intermediate
Active Community Management
Starting at $1,800
Reels:
20 reels per month
Platforms:
2 platforms
Filming:
1–2 filming days per month
Locations:
Up to 3 locations per filming day
Drone:
Included
Static posts:
Defined in the custom scope
Photography:
Included
Stories:
Defined in the custom scope
Community management:
Light
Reporting:
Included
Monthly strategy:
Included
Revisions:
One consolidated revision round
Minimum agreement:
Three months
Turnaround:
Up to two weeks following each filming day
Elite
Enhanced Community Management
Starting at $2,200
Reels:
30 reels per month
Platforms:
2 platforms
Filming:
2 filming days per month
Locations:
Up to 3 locations per filming day
Drone:
Included
Static posts:
Defined in the custom scope
Photography:
Included
Stories:
Defined in the custom scope
Community management:
Heavy community management + automation
Reporting:
Included
Monthly strategy:
Included
Revisions:
One consolidated revision round
Minimum agreement:
Three months
Turnaround:
Up to two weeks following each filming day
Turnaround
Edited deliverables are generally provided within two weeks following each filming day. Final timing may vary based on scope, production volume, client feedback, and required approvals.
Community Management & Add-Ons
Community management is scaled by package. Available add-ons may include paid social advertising, additional filming, additional locations, rush editing, additional platforms, and full branding. Paid advertising spend is always separate from the management fee.
A STRONG FIT
Paxton Creative Studio May Be a Strong Fit If…
- You have meaningful work, products, or projects to show.
- You want marketing connected to actual business priorities.
- You need someone who can move from strategy into production.
- You value consistency and collaboration.
- You are prepared to participate in approvals.
- You are willing to commit to the defined process.
PROBABLY NOT A FIT
And Probably Not a Fit If You Expect…
- Guaranteed results.
- Unlimited revisions.
- No client participation.
- Instant rush delivery by default.
- Unlimited platforms.
- Paid ads assumed to be included.
FAQ