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Website Design + Development
WEBSITE DESIGN + DEVELOPMENT
Websites Built to Make Your
Business Easier to Understand and Easier to Choose.
Your website should do more than look current. It should help prospective customers understand what you do, see proof you can deliver it, find the service or location relevant to them, and know exactly what step to take next. Paxton Creative Studio builds strategy-led websites around business goals, information architecture, conversion paths, and responsive development.
THE approach
The Website Is Designed After the Strategy Is Clear.
Audience & services
01
CTAs & internal links
04
Search intent & sitemap
02
SEO foundations
05
Wireframes & forms
03
Visual design after strategy
06
THE PROBLEMS
Outdated design
Weak inquiry forms
A Website That Doesn't Support the Sale.
Poor mobile experience
No local search structure
Unclear services
No conversion tracking
THE TRANSFORMATION
A Website That Explains,
Proves, and Guides.
BEFORE
● Outdated design
● Poor mobile experience
● Unclear services
● No conversion tracking
AFTER
■ Strategy-led architecture
■ Mobile-first responsive build
■ Clear service pathways
■ Analytics + conversion tracking
PHILOSOPHY
Architecture First. Design Second.
Development Third.
01
Architecture
Structure, sitemap, and conversion paths built around business intent.
02
Design
Visual design that follows strategy—clean, editorial, conversion-focused.
03
Development
Responsive, accessible, fast development with SEO foundations.
PACKAGES
Three Website Scopes.
Every website is scoped around your business, services, and goals. Final pricing, page count, and timeline are determined after we define what your project needs.
Essentials
A strategic foundation for businesses that need a clear, focused website.
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Up to 5 pages.
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Custom website design.
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Mobile-friendly development.
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Contact form and clear calls to action.
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Foundational SEO and analytics setup.
Pricing: Custom quote
Best for: Single-service or local businesses
RECOMMENDED
A more developed website for businesses with multiple services and growing visibility.
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Up to 10 pages.
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Individual service pages.
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Portfolio or case study integration.
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Lead-generation form and conversion tracking.
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Local SEO and service-area optimization.
Growth
Pricing: Custom quote
Best for: Growing multi-service businesses
Authority
A comprehensive website for businesses with more complex services, markets, and growth goals.
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Up to 20 pages.
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Multiple service and industry pages.
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Location-specific landing pages.
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Expanded portfolio and case studies.
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Advanced lead generation and SEO structure.
Pricing: Custom quote
Best for: Established businesses scaling regionally
WHAT EVERY WEBSITE INCLUDES
The Standard Foundation.
Strategy
Sitemap
Wireframes
Responsive design
Development
On-page SEO foundations
Analytics setup
Form setup
Testing
Launch support
Basic Visual Alignment
Uses your existing logo, brand colors, fonts, photography, and visual assets to keep the site visually consistent.
Full Brand Identity
A separate paid scope that may include brand strategy, logo system, color palette, typography, visual language, and brand guidelines.
01
Discovery Consultation
We talk through your business, goals, and what’s getting in the way.
05
Brand / Account Access
Logins, assets, and tools connected so production can move.
A Clear Process From First Conversation to Final Delivery.
02
Proposal + Service Selection
A clear recommendation tied to your business objectives and budget.
06
Strategy + Planning
Content pillars, sitemap, or shot plan built around business intent.
THE PROCESS
03
Contract + Initial Payment
Scope, timeline, and terms in writing before any work begins.
07
Production or Website Creation
Filming, drone, editing or design, development, and content.
04
Onboarding
Account access, brand assets, and a shared understanding of priorities.
08
Review + Revisions
A consolidated revision round built into each package.
FAQ